The Capital Raising Funnel

Is there any strategy to overcome the problem of investors not wanting to come in as a first investor?

Steve Torso answered in today’s webinar:

There are three steps to the process (either for marketing, capital raising or customer acquisition):

1) Awareness

2) Consideration

3) Decision

If you’re getting this response, it’s because you’re still in the first step.

In this case, step back and plan a strategy for your capital raising process and how you’ll bring momentum to the raise.

Don’t ask for money in this step.

Focus on building a relationship, and increasing the trust and respect between the investor and you. Then, you’d move to the next steps and close the deal.

Looking for a platform to raise capital? Click here to discover how Wholesale Investor can help you.