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Straight Talk For Startups is an invaluable handbook for anyone running, working for, thinking about creating a startup from scratch, or just curious about what makes high-potential ventures tick. It outlines 100 essential rules: from pitching your idea, to selecting investors, to managing your board, to deciding how and when to achieve liquidity. 

Here’s a sneak-peak into the kind of ideas the book explores:

– The best ideas originate with founders who are users

– Conduct detailed due diligence on your investors

– More ventures fail from indigestion than from starvation

– Fundraising takes more time than you think

– Small boards are better than big ones

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