You can be more efficient in your capital raise by utilising CRIISP.
When raising capital, you want to make sure you are talking to the right investors…
Consistent communication and articulating your messaging is key.
Give investors a little bit of information at a time for them to easily digest your opportunity.
Ideally, you want to be tracking this interaction.
Let’s say you reached out to 100 investors.
50 opened the documents.
30 of them asked questions.
20 of them reviewed the document twice… 🫣
These are the 20% of investors you want to be focusing on.
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