Don’t scale your technology until it works.

Unless competitors are breathing down your neck, the wisest move is to almost always scale more slowly and prudently.

Early-stage startups that are looking to raise capital for the very first time should consider an approach that restrains their urgency a little bit.

Since it can take a long time to get tech right, it makes sense to make sure that you prove your technology before even thinking of scaling the company.

Before thinking of scaling your startup:

– demonstrate that the product works;

– prove that the market potential is there; and

– get the unit economics right.

Consider raising funds to scale only when you have these in place.

Note: unit economics is the amount of money each sale contributes to your profit.

#scaling#startups#funding#capitalraising#money#economics#metrics#tech#investors#seed#seriesa#seriesb#seriesc#exit

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