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🦄 vs 🐪

Instead of the unicorn, I think the camel is a more fitting mascot for startups that are more susceptible to macroeconomic shocks.

Camels can survive the scorching desert heat, adapt to extreme variations in climate, and thrive in some of the Earth’s harshest conditions for long periods without sustenance.

When entering a desert which one would you rather be?

In tough market conditions, camels offer early-stage startups across industries and sectors valuable lessons on how to survive through economic crisis.

Founders of Camel startups understand that building a successful business starts with a strong foundation that is built to last.

They focus on being:

1) Resilient – they focus on long-term, balanced growth

2) Cautious – they’re financially conservative, hire the right team, and focus on building technology shapes industries for the better

3) Committed – they’re dedicated to business-building fundamentals and stress positive unit economics right from the get go

4) Adaptive – they’re constantly iterating based on constructive customer feedback

Investors – in the elusive search for unicorns, don’t forget startup camels.

💥

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