Startup Advice: Raise Early, Don’t Delay

If you’re a founder of a cash-burning business with no path to breakeven don’t delay the raise in the hope that the market sentiment will improve.

Hope isn’t a strategy, and no one can’t predict the future. But when planning cash flow your base case should be pessimistic.

The closer you get to the end of your runway the less likely you are to raise, and if you don’t raise the business will go under.

So start early and have as many investor conversations as possible.

Their feedback will tell you if you can raise in the current climate or not. If it’s the latter, by starting early, you’re maximizing the time that you have to take the drastic action required to survive.

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