News and Announcements
Baxta, Australia’s #1 social networking pet app opens up a pet-friendly world of opportunities
- Published April 13, 2022 12:00AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
Baxta, Australia’s #1 social networking pet app, announces that it has over 25,000 users and has created more than 14,000 forms of user-generated content.
The pet industry in Australia is worth $13 billion. Baxta powered by its newly revamped ‘Discover’ feature connects and supports today’s fast-growing generation of pets, pet owners, and pet-friendly businesses. Along with a vibrant social media function, Baxta simplifies the world of pet content, expert pet advice and resources by putting them all at our users’ fingertips.
The fact is, prioritising business discovery always helps interested customers uncover and interact with a business, cultivate relationships, and grow sales and foot traffic. With pet spending rising, Baxta’s Discover feature enables businesses to connect with a growing pet community by combining MapKit and CoreLocation frameworks integrated with Apple Maps for easy viewing. The result is a rich, vibrant directory of pet-friendly destinations, businesses, and services with helpful captions and images. Geolocation features are also implemented to showcase pet-friendly venues around the user’s area so that pet parents can sort venues from the closest to the farthest away from them.
Baxta’s four-tiered business pricing approach ranges from a basic free listing to a premium option that gives businesses more visibility and higher search rankings, click-to-call, special offers and the opportunity to interact with our community.
About The Company
Launched in August 2020, Baxta is a social networking platform and app that connects and supports Australia’s fast-growing generation of pet owners and pets with each other, including pet-friendly businesses and communities that serve all animals.
The opportunity
In Australia, 69% of households own a pet, a total of 29 million pets. Almost 50% own at least one dog, and 30% own a cat (Animal Medicines Australia survey). Households are estimated to spent more than $12.2 billion on pet products and services last year, up 42 per cent since 2013.
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